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Brands and branding geographies / edited by Andy Pike. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Cheltenham : Edward Elgar, 2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
Principles of management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 12th Media Services 2019
Availability: Items available for loan: Paul Hamlyn Library (6)Location, call number: Floor 3 658.4 BRI, ... Not available: Paul Hamlyn Library: Issued (2).
The brand flip : why customers now run companies and how to profit from it / Marty Neumeier. by Series: Voices that matter
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: [San Francisco] : New Riders, [2015]
Online resources:
Availability: Items available for loan: Electronic publication (1).
Global marketing / Svend Hollensen. by
Edition: 8th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, 2020
Online resources:
Availability: Items available for loan: Electronic publication (8).
Handbook of research on innovations in technology and marketing for the connected consumer / Sumesh Singh Dadwal, editor. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Hershey, PA : Business Science Reference, 2020
Online resources:
Availability: Items available for loan: Electronic publication (1).
The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. by
Edition: 4th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Henry Holt and Company, [2019]
Availability: Items available for loan: Paul Hamlyn Library (4)Location, call number: Floor 3 659.132 BLY, ...
Beyond Hofstede : culture frameworks for global marketing and management / edited by Cheryl Nakata. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Basingstoke : Palgrave Macmillan, 2009
Online resources:
Availability: Items available for loan: Electronic publication (1).
Global marketing : a decision-oriented approach / Svend Hollensen. by
Edition: 5th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Harlow : Financial Times Prentice Hall, 2011
Online resources:
Availability: Items available for loan: Electronic publication (7).
Marketing in food, hospitality, tourism and events : a critical approach / Richard Tresidder and Craig Hirst. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Oxford : Goodfellow, 2012
Online resources:
Availability: Items available for loan: Electronic publication (1).
Hospitality marketing / David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen. by
Edition: 3rd edition. David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : Routledge, 2016
Online resources:
Availability: Items available for loan: Electronic publication (2).
Management of event operations / Julia Tum, Philippa Norton, J. Nevan Wright. by Series: Events management series
Material type: Computer file Computer file; Format: electronic available online remote; Audience: Specialised;
Publication details: Amsterdam : Elsevier Butterworth-Heinemann, 2006
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. by
Edition: 3rd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Harlow : FT Prentice Hall, 2004
Online resources:
Availability: Items available for loan: Electronic publication (1).
Effective media relations : how to get results / Michael Bland, Alison Theaker & David Wragg. by Series: PR in practice series
Edition: 3rd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Kogan Page, 2005
Online resources:
Availability: Items available for loan: Electronic publication (2).
Understanding the hospitality consumer / Alistair Williams. by Series: Hospitality, leisure and tourism
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Oxford : Butterworth-Heinemann, 2002
Online resources:
Availability: Items available for loan: Electronic publication (1).
Tourism and hospitality marketing : a global perspective / Simon Hudson. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Los Angeles, Calif. ; London : SAGE, 2008
Online resources:
Availability: Items available for loan: Electronic publication (1).
Valuing people to create value : an innovative approach to leveraging motivation at work / Mathe Herve, Xavier Pavie, Marwyn O'Keeffe. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Hackensack, N.J. ; London : World Scientific, c2012
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens. by Series: Pearson custom library
Edition: 6th edition.6th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, Essex : Pearson, [2014]
Online resources:
Availability: Items available for loan: Electronic publication (1).
Paid attention : innovative advertising for a digital world / Faris Yakob. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : KoganPage, 2015
Online resources:
Availability: Items available for loan: Electronic publication (1).
Consumer tribes / edited by Bernard Cova, Robert Kozinets, Avi Shankar. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Amsterdam ; London : Butterworth-Heinemann, 2007
Online resources:
Availability: Items available for loan: Electronic publication (1).
DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Singapore ; Chichester : John Wiley, 2008
Online resources:
Availability: Items available for loan: Electronic publication (1).
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