Beyond Hofstede : culture frameworks for global marketing and management / edited by Cheryl Nakata.
Material type:
TextPublication details: Basingstoke : Palgrave Macmillan, 2009Description: xvi, 287 p. : illISBN: 9780230240834 (ebook)Subject(s): Hofstede, Geert H. -- Influence | International business enterprises -- Management | Export marketing | Cultural awareness | Business and Management | Business & Management | Sales & marketing management | Sales & marketing | Development economics & emerging economies | Management & management techniques | Research & development managementGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780230202399Summary: Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
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Formerly CIP. Uk
Includes bibliographical references and index.
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Also available in printed form ISBN 9780230202399
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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