Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.
Material type:
TextSeries: Pearson custom libraryPublisher: Harlow, Essex : Pearson, [2014]Edition: 6th edition; 6th editionDescription: ii, 630 pages : illustrations (black and white, and colour)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781292033556 (ebook)Subject(s): Hospitality industry | Tourism | Marketing | Travel and Tourism | Sales & marketing | Retail & wholesale industries | Hospitality & service industriesGenre/Form: LOC classification: TX911.3.M3 | K68 2014Online access: Click to view (1 copy) Also available in printed form ISBN 9781292020037Summary: This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
| Item type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
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E-book
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Electronic publication | Electronic publication | Available |
Previous edition: 2010.
Includes bibliographical references and index.
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Also available in printed form ISBN 9781292020037
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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