Tourism and hospitality marketing : a global perspective / Simon Hudson.
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TextPublication details: Los Angeles, Calif. ; London : SAGE, 2008Description: xv, 467 p. : ill., portsISBN: 9781849204880 (ebook)Subject(s): Tourism -- Marketing | Hospitality industry -- Marketing | Travel and Tourism | Retail & wholesale industries | Sales & marketing | Management & management techniquesGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9781412946872Summary: This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
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Electronic publication | Electronic publication | Available |
Includes bibliographical references and index.
This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Also available in printed form ISBN 9781412946872
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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