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The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.

By: Bly, Robert W [author.]Material type: TextTextPublication details: New York : Henry Holt and Company, [2019]Edition: 4th editionDescription: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781250238016Subject(s): Advertising copy | Business writing | Languages | Writing & editing guides | Writing & editing guides | Business communication & presentation | Sales & marketing | AdvertisingAdditional physical formats: Online version:: The copywriter's handbookDDC classification: 808.066659 LOC classification: HF5825 | .B55 2019Summary: Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.132 BLY (Browse shelf(Opens below)) Available 07108524
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.132 BLY (Browse shelf(Opens below)) Available 07108532
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.132 BLY (Browse shelf(Opens below)) Available 07109091
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.132 BLY (Browse shelf(Opens below)) Available 07109105
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Includes index.

Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.

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