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Bly, Robert W.,

The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. - 4th edition. - New York : Henry Holt and Company, [2019] - pages cm

Includes index.

Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.

ISBN: 9781250238016

LCCN: 2019039996

Subjects--Topical Terms:
Advertising copy.
Business writing.
Languages
Writing & editing guides
Writing & editing guides
Business communication & presentation
Sales & marketing
Advertising

LC Class. No.: HF5825 / .B55 2019

Dewey Class. No.: 808.066659