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Marketing communications : objectives, strategy, tactics / John R. Rossiter, Larry Percy, Lars Bergkvist. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Los Angeles : SAGE, 2018
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.802 ROS.
Social Marketing : Why should the Devil have all the best tunes? Gerard Hastings. text by
Material type: Text Text
Publication details: London Routledge 2007
Availability: Items available for loan: Ruskin College Library (1)Location, call number: 658.8 HAS.
Sports marketing: brand it like Beckham dvd Series: 4 x 4
Material type: Text Text
Publication details: BBC1 2002
Availability: Items available for loan: Ruskin College Library (1)Location, call number: DVD stands LIB OFF DVD 796 SPO.
Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : KoganPage, 2023
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.872 ATH, ...
Marketing destinations and venues for conferences, conventions and business events. by Series: Events management series ; 14.
Edition: 2nd edition. Tony Rogers and Rob Davidson.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2016
Availability: Items available for loan: Paul Hamlyn Library (4)Location, call number: Floor 2 394.2 ROG, ... Not available: Paul Hamlyn Library: On loan (1).
Strategic business models to support demand, supply, and destination management in the tourism and hospitality industry / Luisa Cagica Carvalho, Lurdes Calisto, and Nuno Gustavo. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hershey, Pennsylvania : IGI Global, [2020]Copyright date: ©2020
Online resources:
Availability: Items available for loan: Electronic publication (1).
The brand flip : why customers now run companies and how to profit from it / Marty Neumeier. by Series: Voices that matter
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: [San Francisco] : New Riders, [2015]
Online resources:
Availability: Items available for loan: Electronic publication (1).
Handbook of research on innovations in technology and marketing for the connected consumer / Sumesh Singh Dadwal, editor. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Hershey, PA : Business Science Reference, 2020
Online resources:
Availability: Items available for loan: Electronic publication (1).
Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Series: McGraw-Hill series in marketing
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin McGraw-Hill, 1997
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 659.1 ROS.
Essential law for marketers / A. Kolah. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 1 343.084 KOL.
The freelance photographer's market handbook 2015 / edited by John Tracy & Stewart Gibson. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : BFP Books, 2014
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 770.23 FRE, ...
Events as a strategic marketing tool / Dorothé Gerritsen and Ronald van Olderen with the cooperation of Moniek Hover, Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven. by Series: CABI tourism texts
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English Original language: Dutch Publisher: Wallingford, Oxfordshire : CABI, [2014]Copyright date: ©2014
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.802 GER.
Advances in advertising research : Vol. III, current insights and future trends / edited by Tobias Langner, Shintaro Okazaki, Martin Eisend. by Series: European Advertising Academy
Edition: 2012 edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publisher: Wiesbaden : Gabler Verlag, 2012
Online resources:
Availability: Items available for loan: Electronic publication (1).
Advances in advertising research (Vol. IV) : the changing roles of advertising / edited by Sara Rosengren, Micael Dahlen, Shintaro Okazaki. by Series: European Advertising Academy
Edition: 2013 edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publisher: Wiesbaden : Springer, 2013
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing places and spaces / edited by Antónia Correia, Juergen Gnoth, Metin Kozak, Alan Fyall. by Series: Advances in culture, tourism and hospitality research ; 10.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: United Kingdom : Emerald Publishing, 2015
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 1 338.4791068 MAR.
Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2017
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 700.688 HIL, ...
Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2018
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.804 ZIM.
Creating and marketing new products and services / Rosanna Garcia. by Series: Auerbach Book
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Boca Raton, Florida : CRC Press, 2014Copyright date: ©2014
Online resources:
Availability: Items available for loan: Electronic publication (2).
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