Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead.
Material type:
TextPublisher: London : Routledge, 2017Edition: 3rd editionDescription: 364 pages : illustrations (black and white)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138213760 (pbk.) :Subject(s): Arts -- Marketing | Arts -- Management | Art and Design | Art and DesignDDC classification: 700.6'88 Summary: A long-awaited update of a classic and influential text. A groundbreaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a professional's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, it integrates organisational and management issues even further, reflecting the marketing function's deeper involvement in broad organisational issues.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 700.688 HIL (Browse shelf(Opens below)) | Available | 06507573 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 700.688 HIL (Browse shelf(Opens below)) | Available | 06507581 |
Includes bibliographical references and index.
A long-awaited update of a classic and influential text. A groundbreaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a professional's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, it integrates organisational and management issues even further, reflecting the marketing function's deeper involvement in broad organisational issues.
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