Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.
Material type:
TextPublisher: London : Routledge, 2018Edition: 3rd editionDescription: xiii, 438 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138680760 (pbk.) :Subject(s): Industrial marketing -- Management | Business and Management | Business and ManagementDDC classification: 658.8'04 Summary: This new edition has been fully revised and updated with a full set of case studies and features expanded sections on digital aspects of B2B marketing, CRM and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this textbook is ideal for introductory B2B and intensive courses. Yet it is also comprehensive enough to cover all the aspects of B2B marketing any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides plus a comprehensive case designed to be used as a semester-long project to aid student learning.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.804 ZIM (Browse shelf(Opens below)) | Available | 06745997 |
Includes bibliographical references and index.
This new edition has been fully revised and updated with a full set of case studies and features expanded sections on digital aspects of B2B marketing, CRM and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this textbook is ideal for introductory B2B and intensive courses. Yet it is also comprehensive enough to cover all the aspects of B2B marketing any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides plus a comprehensive case designed to be used as a semester-long project to aid student learning.
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