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Marketing communications : objectives, strategy, tactics / John R. Rossiter, Larry Percy, Lars Bergkvist.

By: Rossiter, John R [author.]Contributor(s): Percy, Larry [author.] | Bergkvist, Lars [author.]Material type: TextTextPublisher: Los Angeles : SAGE, 2018Description: 584 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781526438652 (pbk.) :Subject(s): Communication in marketing | Business and Management | Business and ManagementDDC classification: 658.8'02 Summary: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 ROS (Browse shelf(Opens below)) Available 06698026
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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