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What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: San Francisco, CA : Jossey-Bass, a Wiley brand, [2014]
Online resources:
Availability: Items available for loan: Electronic publication (1).
Transmedia marketing : from film and TV to games and digital media / Anne Zeiser. by Series: American film market presents
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York : Focal Press, 2015
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 1 302.230688 ZEI.
The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / by Christer Holloman. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2013
Online resources:
Availability: Items available for loan: Electronic publication (1).
The new luxury experience : creating the ultimate customer experience / by Wided Batat. by Series: Management for professionals
Edition: 1st edition.
Material type: Text Text; Format: regular print ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing, 2019
Availability: Items available for loan: Paul Hamlyn Library (7)Location, call number: Floor 3 658.812 BAT, ...
Designing for children : marketing design that speaks to kids / Catharine Fishel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gloucester, Mass. : Hove : Rockport ; RotoVision, 2001
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 741.6083 FIS.
Marketing across cultures / Fons Trompenaars, Peter Woolliams. by Series: Culture for business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : Capstone, 2004
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8009 TRO.
Marketing strategies : a contemporary approach. by
Edition: 2nd edition. Ashok Ranchhod and Cǎlin Gurǎu.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, c2007
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.802 RAN, ...
Market your way to growth : 8 ways to win / Philip and Milton Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, [2013?]Copyright date: ©2013
Online resources:
Availability: Items available for loan: Electronic publication (1).
Principles of marketing. by
Edition: 7th European edition. / Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Pearson, 2017
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8 KOT.
Marketing : real people, real choices. by
Edition: 9th edition. Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.9th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Upper Saddle River : Pearson, 2018
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.8 SOL, ...
Resort destinations : evolution, management and development / Bruce Prideaux. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Amsterdam ; Boston : Elsevier, 2009
Availability: Items available for loan: Electronic publication (1).
User experience is brand experience : the psychology behind successful digital products and services / Felix van de Sand [and four others]. by
Material type: Computer file Computer file; Format: electronic available online remote
Publisher: Cham, Switzerland : Springer, 2020
Online resources:
Availability: Items available for loan: Electronic publication (1).
Online public relations : a practical guide to developing an online strategy in the world of social media. by Series: PR in practice series
Edition: 2nd edition. David Phillips and Philip Young.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2009
Availability: Not available: Paul Hamlyn Library: On loan (1).
Strategic marketing approaches within airline management : how the passenger market causes the business concepts of full service network carriers, low cost carriers, regional carriers and leisure carriers to overlap / Susanne Bölke. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Hamburg : Anchor Academic Publishing, 2014
Availability: Not available: Paul Hamlyn Library: On loan (1).
Fundamentals of airline marketing / Scott Ambrose, Blaise Waguespack. by Series: Aviation fundamentals
Material type: Text Text; Format: regular print ; Literary form: Not fiction
Publisher: London : Routledge, 2021
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 2 387.70688 AMB, ... Not available: Paul Hamlyn Library: On loan (2).
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 8th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, 2015
Availability: Not available: Paul Hamlyn Library: On loan (1).
Marketing logistics / Martin Christopher and Helen Peck. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2003
Online resources:
Availability: Items available for loan: Electronic publication (1).
Essentials of global marketing / Svend Hollensen. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson, 2012
Online resources:
Availability: Items available for loan: Electronic publication (1).
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