Essentials of global marketing / Svend Hollensen.
Material type:
TextPublication details: Harlow : Pearson, 2012Edition: 2nd editionDescription: xxxiv, 524 p. : col. ill., col. portsISBN: 9780273756576 (ebook)Subject(s): Export marketing | Export marketing -- Case studies | Business and Management | International business | Management of specific areas | Sales & marketingGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780273756545Summary: This work offers a concise and manageable approach to global marketing. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
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E-book
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Electronic publication | Electronic publication | Available |
Total reservations: 0
Previous ed.: 2008.
Includes bibliographical references and index.
This work offers a concise and manageable approach to global marketing. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Also available in printed form ISBN 9780273756545
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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