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User experience is brand experience : the psychology behind successful digital products and services / Felix van de Sand [and four others].

By: Sand, Felix van de [author.]Material type: Computer fileComputer filePublisher: Cham, Switzerland : Springer, 2020Description: 1 online resource (187 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9783030298685 (e-book)Subject(s): Customer relations | Branding (Marketing)Additional physical formats: Print version:: User experience is brand experience : the psychology behind successful digital products and services.DDC classification: 658.812 LOC classification: HF5415.5 | .S263 2020Online access: Open e-book
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Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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