Details for: Data mining techniques : for marketing, sales, and customer relationship management / › University of West London Library catalogue

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Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry and Gordon S. Linoff.

By: Berry, Michael J. AContributor(s): Linoff, GordonMaterial type: Text

TextPublication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2011Edition: 3rd editionDescription: 744 pISBN: 9780470650936 (pbk.) :; 0470650931 (pbk.) :Subject(s): Data mining | Marketing -- Data processing | Computers and ITDDC classification: 006.3'12'0246588 Summary: Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 LIN (Browse shelf(Opens below))	Available	06640346
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 LIN (Browse shelf(Opens below))	Available	06642101
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 LIN (Browse shelf(Opens below))	Available	06453104

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Previous ed.: 2004.

Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.

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