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Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry and Gordon S. Linoff.

By: Berry, Michael J. AContributor(s): Linoff, GordonMaterial type: TextTextPublication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2011Edition: 3rd editionDescription: 744 pISBN: 9780470650936 (pbk.) :; 0470650931 (pbk.) :Subject(s): Data mining | Marketing -- Data processing | Computers and ITDDC classification: 006.3'12'0246588 Summary: Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 LIN (Browse shelf(Opens below)) Available 06640346
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 LIN (Browse shelf(Opens below)) Available 06642101
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 LIN (Browse shelf(Opens below)) Available 06453104
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Previous ed.: 2004.

Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.

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