MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01173nam a22003018a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
703496 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230413200007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101022s2011 nju f 000 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470650936 (pbk.) : |
| Terms of availability |
£33.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470650931 (pbk.) : |
| Terms of availability |
£33.99 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
()0470650931 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
COM |
| Source |
eflch |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
006.3'12'0246588 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berry, Michael J. A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Data mining techniques : |
| Remainder of title |
for marketing, sales, and customer relationship management / |
| Statement of responsibility, etc. |
Michael J.A. Berry and Gordon S. Linoff. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley ; |
| Place of publication, distribution, etc. |
Chichester : |
| Name of publisher, distributor, etc. |
John Wiley [distributor], |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
744 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2004. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Data mining. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Data processing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Computers and IT. |
| Source of heading or term |
eflch |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Linoff, Gordon. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |