Data mining techniques : for marketing, sales, and customer relationship management /
Berry, Michael J. A.
Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry and Gordon S. Linoff. - 3rd edition. - Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2011. - 744 p.
Previous ed.: 2004.
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.
Specialized.
9780470650936 (pbk.) : £33.99 0470650931 (pbk.) : £33.99
Data mining.
Marketing--Data processing.
Computers and IT.
006.3'12'0246588
Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry and Gordon S. Linoff. - 3rd edition. - Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2011. - 744 p.
Previous ed.: 2004.
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.
Specialized.
9780470650936 (pbk.) : £33.99 0470650931 (pbk.) : £33.99
Data mining.
Marketing--Data processing.
Computers and IT.
006.3'12'0246588