Details for: This is advertising / › University of West London Library catalogue

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This is advertising / Eliza Williams.

By: Williams, ElizaMaterial type: Text

TextPublication details: London : L King, 2010Description: 224 p. : ill. ; 27 cmISBN: 9781856696470Subject(s): Advertising -- Design | Advertising -- 21st century | Advertising agenciesSubject: The author divides the book into the various types of advertising that exist today: digital, branded, ambient, integrated and self-initiated. In each chapter there are illustrations of the best advertising in the genre and interviews with advertising designers and decision-makers.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	659.1 WIL (Browse shelf(Opens below))	Available		05940532

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Includes index.

The author divides the book into the various types of advertising that exist today: digital, branded, ambient, integrated and self-initiated. In each chapter there are illustrations of the best advertising in the genre and interviews with advertising designers and decision-makers.

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