This is advertising / Eliza Williams.
Material type:
TextPublication details: London : L King, 2010Description: 224 p. : ill. ; 27 cmISBN: 9781856696470Subject(s): Advertising -- Design | Advertising -- 21st century | Advertising agenciesSubject: The author divides the book into the various types of advertising that exist today: digital, branded, ambient, integrated and self-initiated. In each chapter there are illustrations of the best advertising in the genre and interviews with advertising designers and decision-makers.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 WIL (Browse shelf(Opens below)) | Available | 05940532 |
Total reservations: 0
Includes index.
The author divides the book into the various types of advertising that exist today: digital, branded, ambient, integrated and self-initiated. In each chapter there are illustrations of the best advertising in the genre and interviews with advertising designers and decision-makers.
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