This is advertising /
Williams, Eliza.
This is advertising / Eliza Williams. - London : L King, 2010. - 224 p. : ill. ; 27 cm.
Includes index.
The author divides the book into the various types of advertising that exist today: digital, branded, ambient, integrated and self-initiated. In each chapter there are illustrations of the best advertising in the genre and interviews with advertising designers and decision-makers.
9781856696470
Advertising--Design.
Advertising--21st century.
Advertising agencies.
This is advertising / Eliza Williams. - London : L King, 2010. - 224 p. : ill. ; 27 cm.
Includes index.
The author divides the book into the various types of advertising that exist today: digital, branded, ambient, integrated and self-initiated. In each chapter there are illustrations of the best advertising in the genre and interviews with advertising designers and decision-makers.
9781856696470
Advertising--Design.
Advertising--21st century.
Advertising agencies.