This is advertising / (Record no. 28837)

MARC details
000 -LEADER
fixed length control field 00857nam a22002175a 4500
001 - CONTROL NUMBER
control field 605501
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210719160335.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100514s2010 xxka er |||1 ||eng d
020 0# - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856696470
040 ## - CATALOGING SOURCE
Original cataloging agency UK-LoTVU
Modifying agency UK-LoTVU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Williams, Eliza.
245 10 - TITLE STATEMENT
Title This is advertising /
Statement of responsibility, etc. Eliza Williams.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. L King,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 224 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
520 0# - SUMMARY, ETC.
Summary, etc. The author divides the book into the various types of advertising that exist today: digital, branded, ambient, integrated and self-initiated. In each chapter there are illustrations of the best advertising in the genre and interviews with advertising designers and decision-makers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Chronological subdivision 21st century.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising agencies.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 14/05/2010 2 10 659.1 WIL 05940532 21/09/2023 19/08/2023 60.00 19/07/2021 Book