Heads in beds : hospitality and tourism marketing / Ivo Raza.
Material type:
TextPublication details: Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2004Description: xvi, 253 p. : ill. (b&w) ; 24 cmISBN: 9780131101005 (pbk.) :; 0131101005 (pbk.) :Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.9'4'0688 Summary: Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else, from marketing to travel agents, co-operative (or COOP) marketing with wholesalers, and loyalty marketing.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.940688 RAZ (Browse shelf(Opens below)) | Available | 0603358X | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.940688 RAZ (Browse shelf(Opens below)) | Available | 06033598 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.940688 RAZ (Browse shelf(Opens below)) | Available | 06033601 |
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Includes index.
Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else, from marketing to travel agents, co-operative (or COOP) marketing with wholesalers, and loyalty marketing.
Specialized.
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