MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01065nam a22002538a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
612716 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210719160926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040305s2009 xxua f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780131101005 (pbk.) : |
| Terms of availability |
£34.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131101005 (pbk.) : |
| Terms of availability |
£34.99 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
()0131101005 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
UK-LoTVU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.9'4'0688 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Raza, Ivo, |
| Dates associated with a name |
1968- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Heads in beds : |
| Remainder of title |
hospitality and tourism marketing / |
| Statement of responsibility, etc. |
Ivo Raza. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Prentice Hall ; |
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Pearson Education [distributor], |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 253 p. : |
| Other physical details |
ill. (b&w) ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else, from marketing to travel agents, co-operative (or COOP) marketing with wholesalers, and loyalty marketing. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |