Heads in beds : hospitality and tourism marketing /
Raza, Ivo, 1968-
Heads in beds : hospitality and tourism marketing / Ivo Raza. - Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2004. - xvi, 253 p. : ill. (b&w) ; 24 cm.
Includes index.
Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else, from marketing to travel agents, co-operative (or COOP) marketing with wholesalers, and loyalty marketing.
Specialized.
9780131101005 (pbk.) : £34.99 0131101005 (pbk.) : £34.99
Hospitality industry--Marketing.
Tourism--Marketing.
647.9'4'0688
Heads in beds : hospitality and tourism marketing / Ivo Raza. - Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2004. - xvi, 253 p. : ill. (b&w) ; 24 cm.
Includes index.
Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else, from marketing to travel agents, co-operative (or COOP) marketing with wholesalers, and loyalty marketing.
Specialized.
9780131101005 (pbk.) : £34.99 0131101005 (pbk.) : £34.99
Hospitality industry--Marketing.
Tourism--Marketing.
647.9'4'0688