DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick.
Material type:
TextPublication details: Singapore ; Chichester : John Wiley, 2008Description: xiv, 406 p. : illISBN: 9780470827949 (ebook)Subject(s): Internet marketing | Social media -- Marketing | Strategic planning | Business and Management | Business & Management | Sales & marketingGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780470822319Summary: A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style.
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Includes bibliographical references and index.
A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style.
Also available in printed form ISBN 9780470822319
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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