DigiMarketing : the essential guide to new media & digital marketing /
Wertime, Kent.
DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick. - Singapore ; Chichester : John Wiley, 2008. - xiv, 406 p. : ill.
Includes bibliographical references and index.
A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780470827949 (ebook)
Internet marketing.
Social media--Marketing.
Strategic planning.
Business and Management.
Business & Management
Sales & marketing
DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick. - Singapore ; Chichester : John Wiley, 2008. - xiv, 406 p. : ill.
Includes bibliographical references and index.
A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780470827949 (ebook)
Internet marketing.
Social media--Marketing.
Strategic planning.
Business and Management.
Business & Management
Sales & marketing