DigiMarketing : (Record no. 47604)

MARC details
000 -LEADER
fixed length control field 01589nam a2200397 a 4500
001 - CONTROL NUMBER
control field 695118
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230317154220.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080417s2008 si a sb 001|0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470827949 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)AH13352737
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
-- UkPrAHLS
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wertime, Kent.
245 10 - TITLE STATEMENT
Title DigiMarketing :
Remainder of title the essential guide to new media & digital marketing /
Statement of responsibility, etc. Kent Wertime and Ian Fenwick.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore ;
-- Chichester :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 406 p. :
Other physical details ill.
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 20080314
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in printed form ISBN 9780470822319
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Agency responsible for reproduction Askews and Holts.
Note about reproduction Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
655 #7 - INDEX TERM--GENRE/FORM
Source of term lcsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fenwick, Ian,
Dates associated with a name 1949-
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780470827949">http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780470827949</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
    Other/Generic Classification Scheme     Electronic publication Electronic publication 11/12/2018   23/04/2021 19/07/2021 E-book