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Building brand experiences : a practical guide to retaining brand relevance / Darren Coleman. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : KoganPage, 2018
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.827 COL, ...
Brand, meet story : how to create engaging content to win business and influence your audience / Heather Pemberton Levy. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Brookline : Bibliomotion, 2016
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.827 LEV, ...
Brand gender : increasing brand equity through brand personality / Theo Lieven. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Basingstoke : Palgrave Macmillan, 2017
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.827 LIE.
The fundamentals of branding / Melissa Davis. by Series: AVA fundamentals
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Lausanne : AVA Academia, c2009
Online resources:
Availability: Items available for loan: Electronic publication (1).
Brand new : the shape of brands to come / Wally Olins. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Thames & Hudson, 2014
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.827 OLI.
Wild thinking : 25 unconventional ideas to grow your brand and your business / Nick Liddell, Richard Buchanan. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : KoganPage, 2019
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.406 LID, ...
Hospitality branding / Chekitan S. Dev. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Ithaca, N.Y. : Bristol : Cornell University Press ; University Presses Marketing [distributor], 2012
Availability: Items available for loan: Paul Hamlyn Library (5)Location, call number: Floor 3 647.940688 DEV, ...
Promotional culture and convergence : markets, methods, media / edited by Helen Powell. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2013
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.8 PRO, ... Items available for reference: Paul Hamlyn Library: Not for loan (1)Location, call number: Floor 3 658.8 PRO.
Business on a mission : how to build a sustainable brand / Andy Last. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Saltaire : Greenleaf Publishing, [2016]Copyright date: ©2016
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.827 LAS.
Fashion brands : branding style from Armani to Zara / Mark Tungate. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2012
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 746.920688 TUN, ...
Paid attention : innovative advertising for a digital world / Faris Yakob. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : KoganPage, 2015
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 659.1 YAK, ...
Brand media strategy : integrated communications planning in the digital era / Antony Young. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, NY : Palgrave Macmillan, 2016
Availability: Items available for loan: Paul Hamlyn Library (4)Location, call number: Floor 3 658.827 YOU, ...
Communicating fashion brands : theoretical and practical perspectives / edited by Emily Huggard and Jon Cope. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2020
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 659.1974692 COM.
Brand media strategy : integrated communications planning in the digital era / Antony Young. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Basingstoke : Palgrave Macmillan, 2014
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.827 YOU.
The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: South Melbourne, Vic. Oxford University Press, 2014
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 659.1019 FER.
Brand/story : cases and explorations in fashion branding / Joseph H. Hancock, II. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York : Fairchild Books, 2016
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 687.0688 HAN.
Creating a brand identity : a guide for designers / Catharine Slade-Brooking. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Laurence King Publishing, 2016
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.827 SLA, ... Not available: Paul Hamlyn Library: On loan (1).
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Basingstoke : Palgrave Macmillan, c2010
Online resources:
Availability: Items available for loan: Electronic publication (1).
What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: San Francisco, CA : Jossey-Bass, a Wiley brand, [2014]
Online resources:
Availability: Items available for loan: Electronic publication (1).
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