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Promotional culture and convergence : markets, methods, media / edited by Helen Powell.

Contributor(s): Powell, Helen [editor of compilation.]Material type: TextTextPublisher: London : Routledge, 2013Description: x, 238 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415672801 (pbk.) :; 9780203130322 (ebook) :Subject(s): Internet advertising | Interactive marketing | Branding (Marketing) | Business and Management | Business and ManagementDDC classification: 658.8
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Reference book Reference book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 PRO (Browse shelf(Opens below)) Not for loan 06239188
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 PRO (Browse shelf(Opens below)) Available 06240194
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 PRO (Browse shelf(Opens below)) Available 06172784
Total reservations: 0

Includes bibliographical references and index.

Specialized.

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