Promotional culture and convergence : (Record no. 36289)

MARC details
000 -LEADER
fixed length control field 01154nam a2200349 i 4500
001 - CONTROL NUMBER
control field 678718
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210719164718.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121010s2013 enka f 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415672801 (pbk.) :
Terms of availability £24.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203130322 (ebook) :
Terms of availability No price
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)9780415672801
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Description conventions rda
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
245 00 - TITLE STATEMENT
Title Promotional culture and convergence :
Remainder of title markets, methods, media /
Statement of responsibility, etc. edited by Helen Powell.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2013.
300 ## - PHYSICAL DESCRIPTION
Extent x, 238 pages :
Other physical details illustrations (black and white) ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Interactive marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Powell, Helen,
Relator term editor of compilation.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 13/08/2015   658.8 PRO 06239188 07/12/2019 60.00 19/07/2021 Reference book
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 05/05/2015   658.8 PRO 06172784 21/01/2020 60.00 19/07/2021 Book
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 13/08/2015   658.8 PRO 06240194 13/01/2023 60.00 19/07/2021 Book