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Communicating fashion brands : theoretical and practical perspectives / edited by Emily Huggard and Jon Cope.

Contributor(s): Huggard, Emily [editor.] | Cope, Jon [editor.]Material type: TextTextPublisher: London : Routledge, 2020Description: 172 pages : illustrations (black and white)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138613560 (pbk.) :Subject(s): Advertising -- Fashion | Fashion merchandising | Branding (Marketing) | Business and Management | Business and ManagementDDC classification: 659.1'974692 Summary: This title demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1974692 COM (Browse shelf(Opens below)) Available 06726003
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Includes bibliographical references and index.

This title demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands.

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