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		Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by Bendle, Neil T [author.] Farris, Paul W [author.] Pfeifer, Phillip Edward, 1951- [author.] Reibstein, David J [author.] Edition: 3rd edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, New Jersey : Pearson, [2016]Copyright date: ©2016 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.83 BEN. Place reservation
		Apples, insights and mad inventors : an entertaining analysis of modern marketing / Jeremy Bullmore. by Bullmore, J. J. D Material type: Text; Format: electronic available online ; Literary form: Not fiction Publisher: Chichester : John Wiley & Sons, c2006 Online resources: Click here to access online Availability: Items available for loan: Electronic publication (1).
		Marketing in tourism, hospitality, events and food : a critical approach / Craig Hirst and Richard Tresidder. by Hirst, Craig [author.] Tresidder, Richard [author.] Tresidder, Richard. Marketing in food, hospitality, tourism and events Edition: 2nd edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Goodfellow Publishers Ltd, [2016]Copyright date: ©2016 Other title: Marketing in food, hospitality, tourism and events Availability: Items available for loan: Paul Hamlyn Library (9)Location, call number: Floor 1 338.4791 HIR, ... Place reservation
		Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management. by Kotler, Philip Lee, Nancy, 1945- Edition: 5th edition. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publisher: Los Angeles : SAGE, [2016] Online resources: Click here to access online Availability: Items available for loan: Electronic publication (1).
		Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick. by Chaffey, Dave, 1963- [author.] Ellis-Chadwick, Fiona [author.] Edition: 8th edition. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River : Pearson, 2022 Online resources: Open e-book Availability: Items available for loan: Electronic publication (3).
		Global marketing / Svend Hollensen. by Hollensen, Svend [author.] Edition: 8th edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, England : Pearson, 2020 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.84 HOL. Not available: Paul Hamlyn Library: On loan (2). Place reservation
		Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein. by Farris, Paul W [author.] Bendle, Neil T [author.] Pfeifer, Phillip Edward, 1951- [author.] Reibstein, David J [author.] Edition: 2nd edition. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, England : Pearson, 2017 Online resources: click to view 3 copies Availability: Items available for loan: Electronic publication (3).
		Brand media strategy : integrated communications planning in the digital era / Antony Young. by Young, Antony, 1964- [author.] Edition: 2nd edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2014 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.827 YOU. Place reservation
		Digital marketing. by Chaffey, Dave, 1963- [author.] Ellis-Chadwick, Fiona [author.] Edition: 7th edition. Dave Chaffey, Fiona Ellis-Chadwick. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, England : Pearson, 2019 Online resources: click to view 10 copies click to view 5 copies Availability: Items available for loan: Electronic publication (15).
		Harnessing omni-channel marketing strategies for fashion and luxury brands / edited by Wilson Ozuem, Elena Patten, and Yllka Azemi. by Ozuem, Wilson, 1974- [editor.] Patten, Elena, 1983- [editor.] Azemi, Yllka, 1988- [editor.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Irvine : BrownWalker Press, [2020]Copyright date: ©2020 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.87 HAR. Place reservation
		Retail marketing management / David Gilbert. by Gilbert, David, 1947- Edition: 2nd edition. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Financial Times Prentice Hall, 2003 Online resources: Click here to access online Availability: Items available for loan: Electronic publication (1).
		Paid attention : innovative advertising for a digital world / Faris Yakob. by Yakob, Faris [author.] Material type: Text; Format: electronic available online ; Literary form: Not fiction Publisher: London : KoganPage, 2015 Online resources: Click here to access online Availability: Items available for loan: Electronic publication (1).
		A framework for marketing management by Kotler, Philip Keller, Kevin Lane, 1956- Edition: 5th edition. Philip Kotler & Kevin Lane Keller. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publisher: Harlow : Pearson Education, 2011 Online resources: Click here to access online Availability: Items available for loan: Electronic publication (1).
		Marketing communications : touchpoints, sharing and disruption. by Fill, Chris [author.] Turnbull, Sarah, Dr [author.] Edition: 8th edition. Chris Fill and Sarah Turnbull. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, England : Pearson, 2019 Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.802 FIL, ... Place reservation
		Digital marketing analytics : making sense of consumer data in a digital world / by Chuck Hemann, Ken Burbary. by Hemann, Chuck [author.] Burbary, Ken [author.] Edition: 2nd edition. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publisher: Indianapolis : Que, 2018 Online resources: Open e-book Availability: Items available for loan: Electronic publication (10).
		Experience marketing : strategies for the new millennium / by Ellen L. O'Sullivan and Kathy J. Spangler. by O'Sullivan, Ellen Lupia Spangler, Kathy J Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publication details: State College, Pa. : Venture Publishing, c1998 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8 OSU. Place reservation
		Destination branding : creating the unique destination proposition / edited by Nigel Morgan and Annette Pritchard, Roger Pride. by Morgan, Nigel Pritchard, Annette Pride, Roger Edition: 2nd edition. Material type: Text; Literary form: Not fiction Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004 Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 1 338.4791068 DES, ... Place reservation