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Digital marketing.

By: Chaffey, Dave, 1963- [author.]Contributor(s): Ellis-Chadwick, Fiona [author.]Material type: TextTextPublisher: Harlow, England : Pearson, 2019Edition: 7th edition. Dave Chaffey, Fiona Ellis-ChadwickDescription: xxx, 545 pages : illustrations (black and white, and colour)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781292241586 (ebook)Uniform titles: Internet marketing Subject(s): Internet marketing | Business and Management | Business & Management | Sales & marketingGenre/Form: LOC classification: HF5415.1265 | .I57 2019Online access: click to view 10 copies | click to view 5 copies Also available in printed form ISBN 9781292241579Summary: E-book (15 copies) Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new `Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace.Readers will learn best practice frameworks for developing a digital marketing strategy, plus successfactors for key digital marketing techniques including search marketing, conversion optimisation anddigital communications using social media including Twitter and Facebook.
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Item type Current library Home library Class number Status Date due Barcode Item reservations
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
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Previous edition: 2016.

Includes bibliographical references and index.

E-book (15 copies) Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new `Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace.Readers will learn best practice frameworks for developing a digital marketing strategy, plus successfactors for key digital marketing techniques including search marketing, conversion optimisation anddigital communications using social media including Twitter and Facebook.

Also available in printed form ISBN 9781292241579

Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.

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