Destination branding : creating the unique destination proposition / edited by Nigel Morgan and Annette Pritchard, Roger Pride.
Material type: TextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2004Edition: 2nd editionDescription: xx, 314pISBN: 0750659696 :Subject(s): Advertising -- Tourism | Tourism -- MarketingDDC classification: 338.47910688Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 DES (Browse shelf(Opens below)) | Available | 05085446 | |||
Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 DES (Browse shelf(Opens below)) | Available | 05085454 |
Total reservations: 0
Previous ed.: 2002.
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