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Destination branding : creating the unique destination proposition / edited by Nigel Morgan and Annette Pritchard, Roger Pride.

Contributor(s): Morgan, Nigel | Pritchard, Annette | Pride, RogerMaterial type: TextTextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2004Edition: 2nd editionDescription: xx, 314pISBN: 0750659696 :Subject(s): Advertising -- Tourism | Tourism -- MarketingDDC classification: 338.47910688
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791068 DES (Browse shelf(Opens below)) Available 05085446
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791068 DES (Browse shelf(Opens below)) Available 05085454
Total reservations: 0

Previous ed.: 2002.

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