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The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / by Christer Holloman. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2013
Online resources:
Availability: Items available for loan: Electronic publication (1).
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2017
Online resources:
Availability: Items available for loan: Electronic publication (1).
Amazon : how the world's most relentless retailer will continue to revolutionize commerce / Natalie Berg, Miya Knights. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : KoganPage, 2019
Online resources:
Availability: Items available for loan: Electronic publication (1).
Powers of persuasion : the inside story of British advertising, 1951-2000 / Winston Fletcher. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Oxford : Oxford University Press, 2008
Online resources:
Availability: Items available for loan: Electronic publication (1).
Unveiling fashion : business, culture, and identity in the most glamorous industry / Frederic Godart. by Series: INSEAD business press
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Basingstoke : Palgrave Macmillan, 2012
Online resources:
Availability: Items available for loan: Electronic publication (1).
Fashion brands : branding style from Armani to Zara / Mark Tungate. by
Edition: 3rd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2012
Online resources:
Availability: Items available for loan: Electronic publication (1).
Presentations / Frances Kay. by Series: Smart skills
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Legend Business, 2018
Online resources:
Availability: Items available for loan: Electronic publication (1).
Advances in social media for travel, tourism and hospitality : new perspectives, practice and cases / edited by Marianna Sigala and Ulrike Gretzel. by Series: New directions in tourism analysis ; 43.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, [2018]
Online resources:
Availability: Items available for loan: Electronic publication (1).
The movie business book / edited by Jason E. Squire. by
Edition: 4th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2017
Online resources:
Availability: Items available for loan: Electronic publication (1).
Hooked : how to build habit-forming products / Nira Eyal with Ryan Hoover. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, New York : Portfolio/Penguin, [2014]
Online resources:
Availability: Items available for loan: Electronic publication (1).
Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade. by Series: Chandos social media series
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Amsterdam : Chandos Publishing, [2017]Copyright date: ℗♭2017
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Availability: Items available for loan: Electronic publication (1).
Tourism management, marketing, and development : Volume 1 The importance of networks and ICTs / edited by Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, and Christian Longhi. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: New York, NY : Palgrave Macmillan, 2014
Other title:
  • Importance of networks and ICTs
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Availability: Items available for loan: Electronic publication (1).
Subscribed : why the subscription model will be your company's future - and what to do about it / Tien Tzuo. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Portfolio Penguin, 2018
Online resources:
Availability: Items available for loan: Electronic publication (1).
Popular music as promotion : music and branding in the digital age / Leslie M. Meier. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cambridge : Polity, 2017
Online resources:
Availability: Items available for loan: Electronic publication (1).
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by
Edition: 3rd edition. Damian Ryan.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2014
Online resources:
Availability: Items available for loan: Electronic publication (2).
Logistics and supply chain management : creating value-adding networks / Martin Christopher. by
Edition: 3rd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Harlow : Financial Times Prentice Hall, 2005
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing and social construction : exploring the rhetorics of managed consumption / Chris Hackley. by Series: Routledge interpretive marketing research series ; 3.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Routledge, 2007, c2001
Online resources:
Availability: Items available for loan: Electronic publication (1).
The Three Levels of Sustainability / Elena Cavagnaro, George H | Curiel. by
Edition: 1st edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: General;
Publisher: London : Routledge, 2017
Online resources:
Availability: Items available for loan: Electronic publication (1).
Effective customer care / Pat Wellington. by Series: Creating success
Material type: Computer file Computer file; Format: electronic available online remote
Publisher: London : Kogan Page, 2010
Online resources:
Availability: Items available for loan: Electronic publication (1).
City branding : theory and cases / edited by Keith Dinnie. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Basingstoke : Palgrave Macmillan, 2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
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