City branding : theory and cases / edited by Keith Dinnie.
Material type:
TextPublisher: Basingstoke : Palgrave Macmillan, 2011Description: xxix, 239 p. : illContent type: text Media type: computer Carrier type: online resourceISBN: 9780230294790 (ebook)Subject(s): City promotion | City promotion -- Case studies | Business and Management | Business strategy | International business | Political economy | Business & Management | Sales & marketing | Hospitality & service industries | Advertising | International economics | Urban economics | Management & management techniquesGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780230241855Summary: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
| Item type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
E-book
|
Electronic publication | Electronic publication | Available |
Total reservations: 0
Formerly CIP. Uk
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Also available in printed form ISBN 9780230241855
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
There are no comments on this title.
Log in to your account to post a comment.