Popular music as promotion : music and branding in the digital age / Leslie M. Meier.
Material type:
TextPublisher: Cambridge : Polity, 2017Description: vii, 200 pages : illustrations (black and white)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9780745692234 (ebook)Subject(s): Music trade | Sound recordings -- Marketing | Music in advertising | Branding (Marketing) | Music | Music | Media studies | Interdisciplinary studies | Communication studies | Popular music | Sales & marketing | Advertising | Music industry | Pop musicGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780745692227Summary: 'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
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Includes bibliographical references and index.
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
Also available in printed form ISBN 9780745692227
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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