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		Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis. by Lalaounis, Sotiris T, 1980- [author.] Material type: Text; Format: print regular print ; Literary form: Not fiction Publisher: London : Routledge, 2020 Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.8 LAL, ... Place reservation
		Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis. by Lalaounis, Sotiris T, 1980- [author.] Material type: Text; Format: electronic available online ; Literary form: Not fiction Publisher: Abingdon, Oxon, England ; New York, New York : Routledge, [2021]Copyright date: 2021 Online resources: Open e-book Availability: Items available for loan: Electronic publication (1).
		Digital product management / Kevin J. Brennan, Sallie Godwin, Filip Hendrickx. by Brennan, Kevin J [author.] Godwin, Sallie [author.] Hendrickx, Filip [author.] Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: Swindon : BCS, The Chartered Institute for IT, [2022]Copyright date: ©2022 Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.500218 BRE, ... Place reservation
		The experience economy: competing for customer time, attention and money / B. Joseph Pine II, James H. Gilmore. by Pine, B. Joseph Gilmore, James H, 1959- Edition: Updated edtion. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : London : Harvard Business ; McGraw-Hill Education, c2019 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.56 PIN. Place reservation
		Innovation management and new product development / Paul Trott. by Trott, Paul Edition: 5th edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : Financial Times/Prentice Hall, c2012 Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.575 TRO, ... Place reservation
		The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer and Vincent Bastien. by Kapferer, Jean-Noël Bastien, Vincent Edition: 2nd edition. Material type: Text; Format: regular print ; Literary form: Not fiction Publication details: London ; Philadelphia, PA : Kogan Page, 2012 Availability: Items available for loan: Paul Hamlyn Library (6)Location, call number: Floor 3 658.8 KAP, ... Not available: Paul Hamlyn Library: On loan (1). Place reservation
		From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. by De Chernatony, L. (Leslie) Edition: 3rd edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam ; London : Butterworth-Heinemann, 2010 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.827 CHE. Place reservation
		Smart products, smarter services : strategies for embedded control / by Mary J. Cronin. by Cronin, Mary J Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Cambridge : Cambridge University Press, 2010 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 1 004.16 CRO. Place reservation
		Branding and sustainable competitive advantage : building virtual presence / Avinash Kapoor, Management Development Institute, India, Chinmaya Kulshretha, Management Development Institute, India. by Kapoor, Avinash [editor of compilation.] Kulshrestha, Chinmaya, 1976- [editor of compilation.] Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hershey, Pa. : Business Science Reference, [2012] Online resources: Click here to access online Availability: Items available for loan: Electronic publication (1).
		Managing brands : a contemporary perspective / Sylvie Laforet. by Laforet, Sylvie Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : McGraw-Hill Higher Education, c2010 Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.827 LAF, ... Place reservation
		Strategic brand management. by Elliott, Richard H [author.] Percy, Larry [author.] Pervan, Simon [author.] Edition: 4th edition. Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Oxford University Press, [2018]Copyright date: ©2018 Availability: Items available for loan: Paul Hamlyn Library (7)Location, call number: Floor 3 658.827 ELL, ... Place reservation
		Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by Heding, Tilde [author.] Knudtzen, Charlotte F [author.] Bjerre, Mogens, 1959- [author.] Edition: 2nd edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2015 Availability: Items available for loan: Paul Hamlyn Library (4)Location, call number: Floor 3 658.827 HED, ... Not available: Paul Hamlyn Library: On loan (1). Place reservation
		How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by Bergh, Joeri van den, 1971- [author.] Behrer, Mattias [author.] Maeseneire, Patrick de [writer of foreword.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2016Copyright date: ©2016 Online resources: Click to View 1 copy Availability: Items available for loan: Electronic publication (1).
		Advances in Chinese brand management / edited by John M.T. Balmer and Weifeng Chen. by Balmer, John M. T [editor.] Chen, Weifeng [editor.] Series: Journal of brand management Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Palgrave Macmillan, [2018] Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.827 ADV. Place reservation
		The experience economy / B. Joseph Pine II, James H. Gilmore. by Pine, B. Joseph, II Gilmore, James H, 1959- Edition: Rev. and updated ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : London : Harvard Business ; McGraw-Hill [distributor], 2011 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.816 PIN. Place reservation
		Brand thinking and other noble pursuits / Debbie Millman. by Millman, Debbie [interviewer.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Allworth Press, 2013 Availability: Items available for loan: Paul Hamlyn Library (7)Location, call number: Floor 3 658.827 MIL, ... Place reservation
		New food product development : from concept to marketplace / Gordon W. Fuller. by Fuller, Gordon W Edition: 3rd edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boca Raton, Fla. ; London : CRC, c2011 Availability: Items available for loan: Paul Hamlyn Library (7)Location, call number: Floor 3 664.00685 FUL, ... Place reservation
		Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic. by Malinic, Radim, 1978- [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: [London] : Brand Nu Limited, 2019 Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.827 MAL, ... Not available: Paul Hamlyn Library: On loan (1). Place reservation