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Advances in Chinese brand management / edited by John M.T. Balmer and Weifeng Chen.

Contributor(s): Balmer, John M. T [editor.] | Chen, Weifeng [editor.]Material type: TextTextSeries: Journal of brand managementPublisher: London : Palgrave Macmillan, [2018]Description: x, 354 pages : illustrations (black and white) ; 21 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781349957996 (pbk.) :Subject(s): Brand name products -- China | Product management -- China | Business and Management | Business and Management | China -- CommerceDDC classification: 658.8'27'0951 Summary: This work includes a fascinating range of up-to-date articles on China from the 'Journal of Brand Management' that marshall research and scholarship undertaken by Chinese, British, European and American scholars. Providing an overview of the development and management of brands in China, it also contains case studies of centuries old and greatly loved Chinese corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 ADV (Browse shelf(Opens below)) Available 06650848
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Originally published: 2017.

Includes bibliographical references and index.

This work includes a fascinating range of up-to-date articles on China from the 'Journal of Brand Management' that marshall research and scholarship undertaken by Chinese, British, European and American scholars. Providing an overview of the development and management of brands in China, it also contains case studies of centuries old and greatly loved Chinese corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

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