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Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.

By: Lalaounis, Sotiris T, 1980- [author.]Material type: TextTextPublisher: Abingdon, Oxon, England ; New York, New York : Routledge, [2021]Copyright date: 2021Description: 1 online resource (369 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781000298185Subject(s): Branding (Marketing) | Brand name products -- Management | Product managementAdditional physical formats: Print version:: Strategic brand management and development : creating and marketing successful brands.DDC classification: 658.827 LOC classification: HF5415.1255 | .L353 2021Online access: Open e-book
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Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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