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Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised;
Publisher: Upper Saddle River : Pearson, 2024
Availability: Items available for loan: Paul Hamlyn Library (6)Location, call number: Floor 3 658.802 HOO, ...
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Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Upper Saddle River : Pearson Education, Inc., [2015]
Online resources:
Availability: Items available for loan: Electronic publication (3).
Marketing across cultures / Jean-Claude Usunier and Julie Anne Lee. by
Edition: 6th edition. Jean-Claude Usunier, Julie Anne Lee.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, 2013
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Availability: Items available for loan: Electronic publication (1).
Adland a global history of advertising / Mark Tungate. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2013
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Availability: Items available for loan: Electronic publication (1).
Sustainable event management : a practical guide / Meegan Jones. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Earthscan, 2010
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Availability: Items available for loan: Electronic publication (1).
Music, markets and consumption / Daragh O'Reilly, Gretchen Larsen, Krzysztof Kubacki. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Oxford : Goodfellow, 2013
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Availability: Items available for loan: Electronic publication (1).
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. by Series: Market research in practice series
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Kogan Page, 2008
Online resources:
Availability: Items available for loan: Electronic publication (1).
Maximizing commerce and marketing strategies through micro-blogging / Janee N. Burkhalter, Natalie T. Wood, editors. by Series: Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Hershey : Business Science Reference, [2015]
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Availability: Items available for loan: Electronic publication (1).
The relationship marketer : rethinking strategic relationship marketing / by Soren Hougaard, Mogens Bjerre. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin : Springer, c2009
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Availability: Items available for loan: Electronic publication (1).
Marketing destinations and venues for conferences, conventions and business events / Rob Davidson and Tony Rogers by Series: Events management series
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2006
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Availability: Items available for loan: Electronic publication (1).
Airline operations and management : a management textbook / Gerald N. Cook, Bruce Billig. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : Routledge, 2017
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Availability: Items available for loan: Electronic publication (1).
Airline marketing and management / Stephen Shaw. by
Edition: 7th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Farnham : Ashgate, c2011
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Availability: Items available for loan: Electronic publication (1).
Online marketing / Brian Sheehan. by Series: Basics marketing ; 2.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Lausanne : AVA, c2010
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Availability: Items available for loan: Electronic publication (1).
Strategic management accounting / Ward, Keith, 1949 by
Material type: Text Text; Format: electronic available online remote
Publication details: Butterworth-Heinemann, 1992
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Availability: Items available for loan: Electronic publication (1).
Rethinking public relations : PR propaganda and democracy / Kevin Moloney. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Routledge, 2006
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Availability: Items available for loan: Electronic publication (1).
Essentials of global marketing / Svend Hollensen. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Harlow : Pearson, 2012
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Availability: Items available for loan: Electronic publication (1).
Brand management : theory and practice / by Charlotte Knudtzen, Tilde Heding, Mogens Bjerre. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Routledge, 2008
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Availability: Items available for loan: Electronic publication (1).
Campaigns that shook the world : the evolution of public relations / Danny Rogers ; with a foreword by Sir Martin Sorrell. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2015
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Availability: Items available for loan: Electronic publication (1).
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
Edition: 5th edition. with foreword by Debbie Millman.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Copyright date: ℗♭2018 Hoboken, New Jersey : Wiley, [2018]
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Availability: Items available for loan: Electronic publication (1).
Public relations and the social web : how to use social media and web 2.0 in communications / Rob Brown. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Kogan Page, 2009
Online resources:
Availability: Items available for loan: Electronic publication (1).
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