Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
Material type:
TextCopyright date: Hoboken, New Jersey : Wiley, ℗♭2018 [2018]Edition: 5th edition. with foreword by Debbie MillmanDescription: xi, 324 pages : illustrations (colour)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781119375418 (ebook)Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name products | Industrial design coordination | Business and Management | Business & Management | Sales & marketingGenre/Form: LOC classification: HD69.B7 | W44 2018Online access: Click here to access online Also available in printed form ISBN 9781118980828Summary: From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
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E-book
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Electronic publication | Electronic publication | Available |
Total reservations: 0
Previous edition: 2013.
Includes bibliographical references and index.
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Also available in printed form ISBN 9781118980828
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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