Designing brand identity : an essential guide for the entire branding team /
Wheeler, Alina,
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - 5th edition. with foreword by Debbie Millman. - xi, 324 pages : illustrations (colour)
Previous edition: 2013.
Includes bibliographical references and index.
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781119375418 (ebook)
2017022067
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.
Industrial design coordination.
Business and Management.
Business & Management
Sales & marketing
HD69.B7 / W44 2018
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - 5th edition. with foreword by Debbie Millman. - xi, 324 pages : illustrations (colour)
Previous edition: 2013.
Includes bibliographical references and index.
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781119375418 (ebook)
2017022067
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.
Industrial design coordination.
Business and Management.
Business & Management
Sales & marketing
HD69.B7 / W44 2018