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Marketing communications : integrating online and offline, customer engagement and digital technologies / P.R. Smith and Ze Zook.

By: Smith, P. R. (Paul Russell), 1957- [author.]Contributor(s): Zook, Ze [author.]Material type: TextTextPublisher: London : KoganPage, 2020Edition: 7th editionDescription: xxi, 647 pages : illustrations (colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 0749498641 (pbk.) :; 9780749498641 (pbk.) :Subject(s): Communication in marketing | Business and Management | Business and Management | Business & Management | Sales & marketing management | Sales & marketing | AdvertisingDDC classification: 658.8 Other editions: 8th edition
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 SMI (Browse shelf(Opens below)) Available 06786502
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 SMI (Browse shelf(Opens below)) Available 06786529
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 SMI (Browse shelf(Opens below)) Available 06786499
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 SMI (Browse shelf(Opens below)) Available 06786510
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 SMI (Browse shelf(Opens below)) Available 06732259
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 SMI (Browse shelf(Opens below)) Available 06732267
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 SMI (Browse shelf(Opens below)) Available 06732275
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"Online resources"--Front cover.

Previous edition: 2016.

Includes bibliographical references and index.

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