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Smith, P. R. 1957-

Marketing communications : integrating online and offline, customer engagement and digital technologies / P.R. Smith and Ze Zook. - 7th edition. - xxi, 647 pages : illustrations (colour) ; 25 cm

"Online resources"--Front cover. Previous edition: 2016.

Includes bibliographical references and index.

ISBN: 0749498641 (pbk.) : Đ39.99 9780749498641 (pbk.) : Đ39.99

Nat. Bib. No.: GBB9G6811 bnb

Nat. Bib. Agency Control No.: 019568312 Uk

Subjects--Topical Terms:
Communication in marketing.
Business and Management.
Business and Management.
Business & Management.
Sales & marketing management.
Sales & marketing.
Advertising.

Dewey Class. No.: 658.8