Marketing communications : (Record no. 62851)

MARC details
000 -LEADER
fixed length control field 01799nam a2200445 i 4500
001 - CONTROL NUMBER
control field 235496983
003 - CONTROL NUMBER IDENTIFIER
control field UkMaC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240917115613.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190801s2020 enka f b 001|0|eng|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB9G6811
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 019568312
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749498641 (pbk.) :
Terms of availability Đ39.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749498641 (pbk.) :
Terms of availability Đ39.99
035 ## - SYSTEM CONTROL NUMBER
System control number DAW41162794
035 ## - SYSTEM CONTROL NUMBER
System control number (UkLoUW)996994520203711
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
Fuller form of name (Paul Russell),
Dates associated with a name 1957-
Relator term author.
Authority record control number or standard number (uri) http://id.loc.gov/authorities/names/n2003100906
-- (uri) http://viaf.org/viaf/sourceID/LC|n2003100906
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title integrating online and offline, customer engagement and digital technologies /
Statement of responsibility, etc. P.R. Smith and Ze Zook.
250 ## - EDITION STATEMENT
Edition statement 7th edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer KoganPage,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 647 pages :
Other physical details illustrations (colour) ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note "Online resources"--Front cover.
500 ## - GENERAL NOTE
General note Previous edition: 2016.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Authority record control number or standard number (uri) http://id.loc.gov/authorities/subjects/sh85029077
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management.
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management.
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing.
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zook, Ze,
Relator term author.
Authority record control number or standard number (uri) http://id.loc.gov/authorities/names/n2010072661
-- (uri) http://viaf.org/viaf/sourceID/LC|n2010072661
775 ## - OTHER EDITION ENTRY
Main entry heading 8th edition
Record control number 618561328
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Source of acquisition Cost, normal purchase price
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 11/02/2020 1 11 658.802 SMI 06732259 25/07/2024 15/11/2021 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 11/02/2020 1 12 658.802 SMI 06732267 01/03/2022 15/11/2021 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 11/02/2020 1 8 658.802 SMI 06732275 30/12/2021 09/10/2021 60.00 19/07/2021 Book    
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 17/09/2021 2 3 658.802 SMI 06786502 02/05/2023 23/11/2022 60.00 17/09/2021 Book 2 39.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 17/09/2021     658.802 SMI 06786529 06/06/2024   60.00 17/09/2021 Book 2 39.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 17/09/2021     658.802 SMI 06786499 16/06/2023   60.00 17/09/2021 Book 2 39.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 17/09/2021 2 11 658.802 SMI 06786510 03/05/2023 09/05/2022 60.00 17/09/2021 Book 2 39.99