Image from Google Jackets

Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.

By: Pasquier, Martial [author.]Contributor(s): Villeneuve, Jean-Patrick [author.]Material type: TextTextSeries: Routledge masters in public managementPublisher: New York : Routledge, 2017Edition: 2nd editionDescription: 1 online resourceISBN: 9781315622309; 9781317222590Subject(s): Government publicity | Communication in public administrationAdditional physical formats: Print version: : No titleDDC classification: 352.748 LOC classification: JF1525.P8 | P37 2017Online access: Click here to view.
Contents:
Public management and marketing Marketing and public marketing Basic marketing concepts Marketing information research Marketing strategy Marketing instruments Public communications ? an introduction Communications models and strategies Communications instruments Communication control Crisis communication Appendix: A case study Index.
Holdings
Item type Current library Home library Class number Status Date due Barcode Item reservations
E-book E-book Electronic publication Electronic publication Available
Total reservations: 0

Revised edition of the authors' Marketing management and communications in the public sector, 2012.

Public management and marketing Marketing and public marketing Basic marketing concepts Marketing information research Marketing strategy Marketing instruments Public communications ? an introduction Communications models and strategies Communications instruments Communication control Crisis communication Appendix: A case study Index.

There are no comments on this title.

to post a comment.