Marketing management and communications in the public sector /
Pasquier, Martial,
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. - 2nd edition. - 1 online resource - Routledge masters in public management .
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Public management and marketing Marketing and public marketing Basic marketing concepts Marketing information research Marketing strategy Marketing instruments Public communications ? an introduction Communications models and strategies Communications instruments Communication control Crisis communication Appendix: A case study Index.
9781315622309 9781317222590
10.4324/9781315622309 doi
Government publicity.
Communication in public administration.
JF1525.P8 / P37 2017
352.748 / P284
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. - 2nd edition. - 1 online resource - Routledge masters in public management .
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Public management and marketing Marketing and public marketing Basic marketing concepts Marketing information research Marketing strategy Marketing instruments Public communications ? an introduction Communications models and strategies Communications instruments Communication control Crisis communication Appendix: A case study Index.
9781315622309 9781317222590
10.4324/9781315622309 doi
Government publicity.
Communication in public administration.
JF1525.P8 / P37 2017
352.748 / P284