MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01642cam a2200349Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
715271 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230419193609.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180706s2017 nyu ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781315622309 |
| Qualifying information |
(e-book : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781317222590 |
| Qualifying information |
(e-book: Mobi) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781138655799 |
| Qualifying information |
(hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781138655805 |
| Qualifying information |
(paperback) |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.4324/9781315622309 |
| Source of number or code |
doi |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Taylor & Francis)9781315622309 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)993984912 |
| 050 #4 - |
|---|
| -- |
JF1525.P8 |
| -- |
P37 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
352.748 |
| Item number |
P284 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pasquier, Martial, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management and communications in the public sector / |
| Statement of responsibility, etc. |
Martial Pasquier and Jean-Patrick Villeneuve. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Routledge masters in public management |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the authors' Marketing management and communications in the public sector, 2012. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Public management and marketing Marketing and public marketing Basic marketing concepts Marketing information research Marketing strategy Marketing instruments Public communications ? an introduction Communications models and strategies Communications instruments Communication control Crisis communication Appendix: A case study Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Government publicity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in public administration. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Villeneuve, Jean-Patrick, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781138655799 |
| Record control number |
(DLC) 2017000645 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.taylorfrancis.com/books/9781315622309">https://www.taylorfrancis.com/books/9781315622309</a> |
| Public note |
Click here to view. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |