Details for: Innovative B2B marketing : new models, processes and theory / › University of West London Library catalogue

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Innovative B2B marketing : new models, processes and theory / Simon Hall.

By: Hall, Simon [author.]Material type: Text

TextPublisher: London : KoganPage, 2017Description: 256 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749480806 (pbk.) :Subject(s): Industrial marketing | Business and Management | Business and ManagementDDC classification: 658.8 Summary: This is a clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.804 HAL (Browse shelf(Opens below))	Available		06746314

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Previous	658.804 BRE Business-to-business marketing /	658.804 FIL Business-to-business marketing : relationships, systems and communications /	658.804 FLA Powerful B2B content : using brand journalism to create compelling and authentic storytelling /	658.804 HAL Innovative B2B marketing : new models, processes and theory /	658.804 HUT Business marketing management : a strategic view of industrial and organizational markets /	658.804 MAC Key customers : how to manage them profitably /	658.804 ZIM Business to business marketing management : a global perspective /	Next

This is a clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces.

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